AI discovery, visibility, perception, strategy, readiness and reporting
by destination people

What is AI telling visitors about your destination?

Visitors now ask AI where to go. We show you exactly what it says about your destination and turn it into direction for your content, media and PR plans, with in-depth reporting your board can act on. We work through it with your team every month.

See it on my destination

A 45-minute live demo on your own destination, with your AI Visibility Snapshot to keep, at no cost.

AI is answering for your destination right now. Here is how we make sure it gets you right.

  1. We ask AI about you

    The questions real visitors ask, put to the AI assistants they plan with, every month. You read the answers word for word.

  2. We tell you what it means

    Where you are named, where you are missing, who gets recommended instead, and which of your brand pillars the answers never mention, read against your plans every month.

  3. We help you fix it

    A short list of what to write, where to aim your media and PR, which partners to work first, and what to tell your board. Your team publishes it, and we work it with you next month.

Discovery moved, and it moved quickly.

Discovery starts in an AI answer.

“Where should we go for a long weekend” returns a shortlist in seconds, and your destination is either in it or it isn't.

A sea of sameness.

Assistants describe most destinations in the same soft language, and your story only shows up if the web around you carries it.

Lean teams, scrutinized budgets.

With a lean team stewarding a brand, partners, and a community, clarity on what to work first is worth more than another dashboard.

The questions your team is already asking each other.

The answers about your destination are being written right now, and we work through these questions with your team.

Book a demo and see your answers
  • What is our AI strategy, and who owns it?
  • Which brand pillars is AI actually associating with us?
  • What do our partners need from us to stay visible too?
  • What do we put in front of the board this quarter?

Your content, media and PR plans, informed by what AI tells visitors.

Every month DAVI™, the engine behind Zertura, reads how the AI assistants describe and recommend your destination, drawing on a library of more than 20,000 questions written the way visitors ask them. That reading shapes your content strategy, where your media and PR effort goes, how your brand pillars are perceived and what a campaign lifted, and how ready your website is for AI to read. It all lands in an in-depth monthly report for your board, with every figure traced back to the real answers.

What it plans for
  • Content strategy

    What to write next, and the pillars and themes AI misses.

  • Media and feeder markets

    How the answer changes in the markets you buy media in.

  • PR and earned media

    The sources AI trusts when it describes you, and the coverage worth earning.

  • Brand perception

    How accurately and warmly you're described, and what a campaign lifted.

  • Website readiness

    Whether AI assistants can read and cite your site.

  • Board reporting

    An in-depth monthly readout, opening on the two sentences your board needs.

Sample monthly read, Destinationville

Measured by DAVI™

Assistants now name Destinationville in most trip-planning answers for the region, and cite your own pages more often than third-party listicles. Partner coverage is the thinnest part of the picture this month.

AI Visibility

78

AI Perception

81

Website Score

74

Built from captured visitor answers each month across six AI assistants.

Sample destination. Your board report arrives monthly in the Zertura Platform.

See it on my destination

Read across the AI assistants your visitors plan with.

ChatGPT, Claude, Gemini, Google AI Overviews, Perplexity, and Meta AI. The same answers your visitors read before they ever reach your site.

  • ChatGPT
    OpenAI
  • Claude
    Anthropic
  • Gemini
    Google
  • Perplexity
    Perplexity AI
  • Google AI Overviews
    Google Search
  • Meta AI
    Meta

Bring up to 100 of your partners into the answer, at no cost to them.

You choose who joins, and each partner gets their own scorecard on the same method as yours. It's the simplest way to hand your community something useful.

See how partner scorecards work
100
Partners included
Included
Partner scorecards, no added cost to partners
Quarterly
Scorecard, with a monthly presence check
1 method
Same one you're scored on

Short answers before you book.

More detail on the full FAQ.

See it work on your destination.

Book a 45-minute live demo and we run your destination through the AI assistants before the call. You see what visitors are told about you, where your competitive set is named instead, and what it means for your content, media and board plans. Your AI Visibility Snapshot is yours to keep, at no cost.

See it on my destinationWant to talk strategy first? Book an introduction call.
Book a demo