Every figure has a receipt
Each score links to the AI answers behind it, question by question, so you can show where it came from.
Built for the DMO chair.
We love this work. A trip changes people, and the places that host them carry real livelihoods. Zertura exists so the way AI describes your destination is as true as the place itself.
Somebody is describing your place right now.
A visitor opens an AI assistant and asks where to go this spring. In a few seconds your destination is described to someone you'll never meet, and that description decides whether they picture themselves there at all.
We care what it says. Behind every trip is a family restaurant, a first morning on the water, a downtown that gets a little more life because people showed up.
So we read those answers every month, score them the same way each time, and sit with your team on what to do next. We're destination people. This is the work we'd want done for our own place.
Founded by someone who's sat in your chair.
Emily Zertuche, CDME, spent fifteen years in hospitality and more than a decade in travel and tourism, as a Chief Marketing Officer and a Chief Brand and Innovation Officer. She built the budget, defended it, and reported the results to a board.
She started Zertura because she wanted this for her own destination and couldn't find it: a number she trusted, a method she could explain, and the receipts to back it up.
Emily Zertuche, CDME
Founder and CEO
15+
Years in hospitality
10+
Years in tourism
CDME
Certified executive
C-suite
CMO and CBIO seats
- Chief Marketing OfficerDestination organization. Budget built, defended, reported to a board.
- Chief Brand and Innovation OfficerBrand, product, and partner strategy across the destination ecosystem.
- Founder and CEO, ZerturaBuilt the measurement she needed in the seat, then the counsel that acts on it.
See what AI is telling visitors about your destination.
We run your scorecard across all six assistants before the call, then walk your team through the receipts line by line.
The board table shaped how we report.
Answering a hotelier, a council member and a finance chair in the same hour teaches you what a report needs to carry. That's what we build toward.
Steady months are reported too
When nothing moved, the report says so. You report what actually changed.
The method is shared
Every client sees how the number is built, line by line.
Written for the meeting
Every month you get the two sentences your board needs, not a data dump to translate.
Let's look at your destination together.
Bring your questions about the method. We'd rather answer them before you sign anything.
Book a 45-minute live demo