Brand Pillars
Your pillars, entered once and then measured. Whether AI associates your destination with each one, which pillar the cited sources actually carry, and where the story is claimed but thin. This is where content direction starts.
Advisory & Counsel
Measurement is the start. Direction is the work.
A score you cannot act on is a report. We pair monthly measurement with the direction your team can run with: which brand pillars the answers carry, which themes to own this season, which partners to work first, and what to put in front of your board.
What we do
Themes & Content Direction
What is most talked about in your category, what your destination is absent from, and a brief per theme with angles, working titles, and seasonal timing. Included in the platform. Your team writes and publishes, so the voice stays yours.
Partner Counsel
Each enrolled partner's own scorecard, read with them, priorities ranked across lodging, attractions, food and beverage, retail, and events. Stewardship of the ecosystem, worked one advocate at a time.
Board & Stakeholder Reporting
A written readout each month against a published rubric. Take it into the board meeting and answer line by line, including the months the number holds steady.
Competitive Positioning
Where you sit against the destinations your board names, and the specific gaps deciding whether you make the consideration set. Distinct beats a sea of sameness.
Campaign & Seasonal Support
What a seasonal campaign or event did to how AI answers about you, what held afterward, and where the next campaign should point.
Creative & Production
Project-scoped campaign, photo, video, and long-form writing through our Knightstorm Productions partnership. Quoted per engagement, not bundled into a subscription.
Traditional Search
Included, not an add-on. Rank tracking, local pack and geo-grid, the website score, backlink authority, and GSC and GA4 outcomes with the AI referral split called out.
We direct the work. Your team owns the voice.
Zertura is not a production shop bolted onto a dashboard. We tell you what the answers are missing and where the opportunity sits. Your writers write it, your partners fix their own properties, and the story stays in the voice your destination has spent years building. When a project genuinely needs producing, we scope and quote it separately.
The working cadence
Month one
Baseline score, your brand pillars loaded, the answers read together, and a short list your team can start on that week.
Every month
Re-scoring, the written readout for your board, and the next set of priorities ranked by what moves the story.
Every quarter
Strategy session, competitive review against your comp set, seasonal campaign planning, and partner enrollment for the season ahead.
See what the first quarter of direction would cover.
Thirty minutes, your real answers, and an honest read on where your team's effort belongs first.
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