Intelligence

How AI compares you, market by market.

Your score is one half of the story. The other half is context: who AI names alongside you, who it names instead of you, and how that answer changes by origin market, season, and visitor intent.

What we track

Competitive set

Your destination scored beside the competitors your board already names, on the same rubric and the same prompt set.

Feeder markets

The same question asked from Dallas and from Chicago gets different answers. We measure the variation by origin market.

Seasonality

Shoulder season, peak, and event windows each pull different recommendations. Track how the answer moves through the year, and what a campaign left behind.

Visitor intent

Families, couples, outdoor, culinary, and business travel each surface a different shortlist. See where you win and where you are missing.

Citations and sources

Which publications and pages the assistants pull from when they describe your destination, and which of your competitors own the sources you are absent from.

Video search

YouTube and TikTok results for the questions visitors ask. Whether you are named in the title, description, hashtags, or transcript, and which creators own the subject.

Earned footprint

Backlink authority, referring publications, and top anchors. The earned coverage AI reads before it answers, and where your comp set is out-earning you.

Themes and brand pillars

What your category talks about, what your destination is absent from, and whether the pillars you claim actually show up in the answers.

A live example

The same question, asked from five markets.

Feeder markets start with the origin data your board already reports. We localize the prompt set to each one, then read the shortlist that comes back: who is named, in what order, and which sources the answer leaned on. Atlanta puts this sample destination first. Denver never names it at all.

Origin markets

Pick a market to read the answer a visitor gets from there. Pinch or scroll to zoom, drag to pan.

DallasChicagoNew YorkAtlantaDenver

Dot size is share of visitation. Orange means absent from the answer entirely.

Dallas, TX

Direct flights, 2h 10m · 24% of visitation

#2In the shortlist

ChatGPT, verbatim

For a long weekend on the coast from Dallas, Harborlight is an easy nonstop and the quietest of the options — empty beaches, a working harbor, and a walkable downtown. Gulf Shores is closer to the direct-flight crowd if you want more nightlife.

Shortlist order

  1. 1Gulf Shores
  2. 2HarborlightYou
  3. 3Port Aurora
  4. 4Bayfield

What pulled the answer

  • Nonstop service named in the answer; the assistant reads route data before it ranks.
  • Two Texas travel outlets published Harborlight roundups this spring.
  • Weekend framing favors you — you drop to 4th when the prompt says week-long.
1

Name the markets

We start with the origin markets your board already reports: visitor data, air service, and the media buy. Usually five to eight.

2

Localize the prompt set

The same prompts run with origin context, so the assistant reasons about drive time, flights, and season the way a visitor from there would.

3

Read the shortlist

For each market we record who is named, in what order, and which sources the answer cites to get there.

4

Score the gap

Rank and mention rate per market, tracked monthly against the variance band, with the comp set on the same board.

Sample destination and figures for illustration. Real boards carry your origin markets, your comp set, and the citations behind every answer.

Three ways a destination wins an AI answer

  1. 1

    Named in the shortlist

    Whether AI puts you in the consideration set at all.

  2. 2

    Described accurately

    Whether the details it offers are current and true.

  3. 3

    Preferred over rivals

    Whether you're ranked ahead of your competitive set.

The DAVI Index

A national benchmark, published once a year.

Every year we run the same methodology across a national field of United States destinations and publish what we find. It is the reference point the category has been missing, and it is the reason a single score means something outside your own trend line.

Your category-matched average

The client-facing byproduct of the Index. Your score sits next to the average for destinations like yours, not against a national number that includes markets nothing like your own.

Defensible in the room

When a board member asks whether 61 is good, the answer is a published benchmark with a stated method, not an opinion.

Find out who AI names instead of you.

We'll run your competitive set live in the demo and show you the gap, question by question.

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