How AI compares you, market by market.

Your score is one half of the story. The other half is context: who AI names alongside you, who it names instead of you, and how that answer changes by origin market, season, and visitor intent.

What we track

Competitive set

Your destination read beside the competitors your board already names.

Feeder markets

How the answer changes from one origin market to the next.

Seasonality

How recommendations move through shoulder season, peak, and event windows.

Visitor intent

Where you win and where you are missing for families, couples, outdoor, and culinary travel.

The same question, asked from five markets.

The same visitor question gets a different shortlist in every origin market. Atlanta puts this sample destination first, and Denver never names it at all.

Origin markets

Pick a market to read the answer a visitor gets from there. Pinch or scroll to zoom, drag to pan.

DallasChicagoNew YorkAtlantaDenver

Dot size is share of visitation. Orange means absent from the answer entirely.

Dallas, TX

Direct flights, 2h 10m, 24% of visitation

#2In the shortlist

ChatGPT, verbatim

For a long weekend on the coast from Dallas, Harborlight is an easy nonstop and the quietest of the options: empty beaches, a working harbor, and a walkable downtown. Cape Verity is closer to the direct-flight crowd if you want more nightlife.

Shortlist order

  1. 1Cape Verity
  2. 2HarborlightYou
  3. 3Port Aurora
  4. 4Bayfield

What pulled the answer

  • Nonstop service named in the answer; the assistant reads route data before it ranks.
  • Two Texas travel outlets published Harborlight roundups this spring.
  • Weekend framing favors you. You drop to 4th when the prompt says week-long.

Sample destination and figures for illustration. Real boards carry your origin markets, your comp set, and the answers behind them.

Three ways a destination wins an AI answer

  • Named in the shortlist

    Whether AI puts you in the consideration set at all.

  • Described accurately

    Whether the details it offers are current and true.

  • Preferred over rivals

    Whether you're ranked ahead of your competitive set.

A national benchmark, in the works.

We are building the U.S. Destination AI Visibility Index, a national field of U.S. destinations read the same way. It gives your score a reference point outside your own trend line.

Find out who AI names instead of you.

We'll run your competitive set live in the demo and show you the gap, question by question.

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