Campaigns and events
Tag the questions behind a campaign or a festival and see what it did to the answer.
When AI recommends a place, make sure it's yours.
Every month the platform reads what the AI assistants tell visitors about your destination and turns it into direction: what to write, where to aim your media and PR, how your brand pillars are landing, how ready your website is, and what to tell your board.
The platform
One dashboard for every question your board will ask.
Your AI visibility and perception, your brand pillars, your comp set and your visitor conversations, side by side and read every month.
Brand pillars
See which of your brand pillars AI actually tells.
Your pillars are the story you've spent years building. Every month we read how often the AI assistants tell each one, which assistants carry it, and the words they use. Pick a pillar to see it.
How often AI tells it
64%
Told in 425 of 661 answers that named Destinationville. Benchmark, Jun 1: 8%.
By AI assistant
- ChatGPT71%
- Claude60%
- Gemini68%
- Perplexity68%
- Meta AI61%
- Google AI Overviews57%
The words AI used
- bike path
- junior ranger
- family-friendly
- easy hikes
- stroller friendly
Query bank
Track the questions behind every plan.
Track the exact questions visitors ask AI about your destination. Build collections for a campaign, a festival, a brand pillar or a feeder market, star the ones you want read every month, and watch the answers move week by week. Every DMO has room to track about 4,100 questions every week. It's included in the platform, and our team sets your collections up with you.
Brand pillars
Add the questions visitors ask about each pillar, so the story is tracked in their words.
Feeder markets
Ask the way visitors from each origin market ask, and see how the answer changes from place to place.
In-depth reporting your board can act on.
Every month you get a written readout: what moved, what held, what it means for your content, media and PR plans, and the two sentences your board needs first. Every figure traces back to the real answers, word for word.
Analytics and method
What every reading is built on
20,000+
visitor questions in our library
By name
ChatGPT, Claude, Gemini, Perplexity, Meta AI and Google AI Overviews, read monthly
Monthly
a fresh reading every month
Every figure
traced back to the real answer
We ask the questions your visitors ask, across the AI assistants they plan with, every month, and read what comes back. In your demo, we show it working on your own destination and walk you through exactly how it's measured.
Partners
Bring up to 100 of your partners into the answer.
Hoteliers, attractions, restaurants, retail, short-term rentals and festival teams. Up to 100 of your partners are scored with you, each with a partner scorecard that shows how the AI assistants describe it, read every quarter. It's included in the platform, at no cost to your partners, and you see every partner in your own board view.
See how partner scorecards workSample monthly read, Destinationville
Measured by DAVI™
Assistants now name Destinationville in most trip-planning answers for the region, and cite your own pages more often than third-party listicles. Partner coverage is the thinnest part of the picture this month.
AI Visibility
78
AI Perception
81
Website Score
74
Built from captured visitor answers each month across six AI assistants.
Your board report arrives monthly in the Zertura Platform.
See it on my destinationScorecards
What the platform reads
What AI says, where that came from, what moved, and the counsel your team acts on from there.
What AI says about you
Brand pillars
Whether AI associates your destination with each of your pillars.
Perception and visibility
How often you are named, and how accurately and warmly you are described.
The answers, verbatim
The real responses behind every figure, word for word.
Reviews and sentiment
What visitors and residents say in the places AI reads back.
Where the answer comes from
Citations and sources
The publications and pages AI pulls from when it answers about you.
Themes
What your category is talking about, and where you are absent.
Pillar alignment
Whether the cited sources carry your story or someone else's.
External and earned
The earned footprint AI reads before it describes you.
What moves, and what held
Video search
Whether your destination shows up on YouTube and TikTok for visitor questions.
Campaign lift
What a campaign or event did to the answer, and what held after.
Traditional search
Rankings and site outcomes, with AI referrals called out.
Markets and queries
How the answer changes by feeder market, season, and intent.
What to do with what we found
Content direction
What to write about next, so your team writes in its own voice.
Partner scorecards
Each enrolled partner with their own scorecard and priorities.
Board reporting
A written monthly readout you can hand to a board.
Ask DAVI
Answers about your readings and your next move, any time.
Go deeper
See your own answers before you decide anything.
Forty-five minutes, an AI Visibility Snapshot of your destination at no cost, and an honest read on where your team's effort belongs first.
