AI Visibility
The headline score, 0 to 100. It brings together what the assistants say about you and how ready your web presence is for them to read.
When AI recommends a place, make sure it's yours.
Every month DAVI™, our measurement tool, scores your destination's AI Visibility from 0 to 100, then reads that score against your brand pillars, your themes, and the sources AI leans on.
Three measures, one monthly report
AI Perception
What the assistants actually say about your destination when a visitor asks.
Website Score
Whether AI assistants can read and cite your destination's web presence.
Simple enough for a board.
A board meets for two hours with a dozen items on the agenda, and one number moving in one direction is what earns AI a place there. Every figure behind it traces back to the real answers, word for word.
How we measure
20,000+
visitor questions in our library
6
AI assistants, named and read monthly
Monthly
a fresh reading every month
Every figure
traced back to the real answer
We ask the questions your visitors ask, across the AI assistants they plan with, every month, and score what comes back. In your demo, we walk you through exactly how it's measured.
AI Visibility, Destinationville
Measured by DAVI™
78
Prior month 74
Built from captured visitor answers each month across six AI assistants.
Assistants now name Destinationville in most trip-planning answers for the region, and cite your own pages more often than third-party listicles. Partner coverage is the thinnest part of the picture this month.
Where the score comes from
AI Perception81
Website Score74
Sample destination. Your board runs monthly in the Zertura Platform.
See it live in a demoWhat the platform reads
What AI says, where that came from, what moved, and the counsel your team acts on from there.
What AI says about you
Brand pillars
Whether AI associates your destination with each of your pillars.
Perception and visibility
How often you are named, and how accurately and warmly you are described.
The answers, verbatim
The real responses behind every figure, word for word.
Reviews and sentiment
What visitors and residents say in the places AI reads back.
Where the answer comes from
Citations and sources
The publications and pages AI pulls from when it answers about you.
Themes
What your category is talking about, and where you are absent.
Pillar alignment
Whether the cited sources carry your story or someone else's.
External and earned
The earned footprint AI reads before it describes you.
What moves, and what held
Video search
Whether your destination shows up on YouTube and TikTok for visitor questions.
Campaign lift
What a campaign or event did to the answer, and what held after.
Traditional search
Rankings and site outcomes, with AI referrals called out.
Markets and queries
How the answer changes by feeder market, season, and intent.
What to do with what we found
Content direction
What to write about next, so your team writes in its own voice.
Partner scorecards
Each enrolled partner with their own scorecard and priorities.
Board reporting
A written monthly readout you can hand to a board.
Ask DAVI
Plain-language answers about your score and the next move.
Go deeper
See your own answers before you decide anything.
Forty-five minutes, an AI Visibility Snapshot of your destination at no cost, and an honest read on where your team's effort belongs first.
Book a 45-minute live demo