Search-result presence
The questions visitors actually type into YouTube and TikTok, and whether your destination appears in the results at all.
Video & Social Discovery
Whether visitors see you before they choose.
A visitor deciding between two destinations rarely stops at a written answer. They search video. This module measures whether your destination surfaces there, who owns the subject when you do not, and what to produce next.
What we track
Where you are named
Title, description, hashtags, or transcript. Each one carries different discovery weight, and we separate them rather than counting a mention once.
Creator ownership
Which creators and accounts hold the subject in your market, how large their reach is, and whether any of them are partners you already work with.
Owned versus earned
How much of your video presence comes from your own channels and how much from creators, media, and residents advocating on your behalf.
Competitive video set
The same searches run for your competitive set, so you can see who is winning the visual answer while you win the written one.
Content gaps
Subjects with real search demand and no credible video from your destination. The shortlist for your next production cycle or creator brief.
A live example
Run a search the way a visitor does.
Pick a platform and a search, and read the results the way we read them in a working session: who holds each result, whether your destination is named in the title, description, hashtags, or only the transcript, and the one move that changes it.
YouTube search · Harborlight Coast
“harborlight coast weekend itinerary”
1.9K searches/mo · rising
- 1
48 hours on the Harborlight Coast (full itinerary)
CreatorWanderpath · 412K subs
You are named inTitleDescriptionTranscript - 2
Cape Verity weekend guide — where to eat, stay, hike
CompetitorVisit Cape Verity · 38K subs
You are named inNot named - 3
We spent a rainy weekend on the coast
CreatorThe Slow Drive · 96K subs
You are named inTranscript - 4
Harborlight Coast: fall color drive
Your channelVisit Harborlight · 4.1K subs
You are named inTitleDescription
Sample destination and figures for illustration. Real read-outs carry your searches, live result sets, and links to every video behind a finding.
Why video belongs in a discovery program
- 1
Video is where the trip gets decided
Visitors watch before they book, and short-form results now sit inside the same consideration moment as an assistant answer.
- 2
Assistants read video too
Transcripts, descriptions, and captions feed the models. Absence on video becomes absence in the answer.
- 3
Most destinations have no measurement here
Channel analytics tell you how your own posts performed. They cannot tell you whether you were found.
What you do with it
A creator brief, not another dashboard tab.
Every gap resolves into a decision your team already knows how to make: a video to produce, a creator to partner with, a partner property to feature, or a caption and transcript practice to fix across the library you already own.
Partner and creator leverage
When a creator already owns a subject you care about, partnership is faster than production. We show you who to call before you brief a shoot.
Tied to campaign reporting
Video presence is tracked through your seasonal campaigns, so the lift shows up in the same reporting your board already reads.
See what visitors find when they search video.
We'll run your destination against YouTube and TikTok live in the demo.
Book a demo