Whether visitors see you before they choose.

A visitor deciding between two destinations rarely stops at a written answer. They search video. This module measures whether your destination surfaces there, who owns the subject when you do not, and what to produce next.

What we track

Search-result presence

Whether your destination appears when visitors search YouTube and TikTok.

Where you are named

Whether you show up in the title, description, hashtags, or transcript.

Creator ownership

Which creators hold the subject in your market, and whether you already work with them.

Content gaps

Subjects visitors search for with no credible video from your destination.

Run a search the way a visitor does.

Pick a platform and a search, and read the results the way a visitor sees them. Each one shows who holds the result and the one move that changes it.

“harborlight coast weekend itinerary”

YouTube search, Harborlight Coast

1.9K searches/mo, rising

  1. 1

    48 hours on the Harborlight Coast (full itinerary)

    Creator

    Wanderpath, 412K subs

    You are named inTitleDescriptionTranscript
  2. 2

    Cape Verity weekend guide: where to eat, stay, hike

    Competitor

    Visit Cape Verity, 38K subs

    You are named inNot named
  3. 3

    We spent a rainy weekend on the coast

    Creator

    The Slow Drive, 96K subs

    You are named inTranscript
  4. 4

    Harborlight Coast: fall color drive

    Your channel

    Visit Harborlight, 4.1K subs

    You are named inTitleDescription

Sample destination and figures for illustration. Real read-outs carry your searches, live result sets, and links to every video behind a finding.

Why video belongs in a discovery program

  • Video is where the trip gets decided

    Visitors watch before they book.

  • Assistants read video too

    Absence on video becomes absence in the answer.

  • Most destinations have no measurement here

    Channel analytics cannot tell you whether you were found.

A creator brief, not another dashboard tab.

Every gap resolves into a decision your team already knows how to make: a video to produce, a creator to partner with, a partner property to feature, or a caption and transcript practice to fix across the library you already own.

See what visitors find when they search video.

We'll run your destination against YouTube and TikTok live in the demo.

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