Up to 100 partners, no extra cost
Every enrolled partner is scored under your platform fee. There's no per-partner charge, no seat count, and no upsell when you add the twelfth hotel.
Partner ecosystem
AI describes your whole destination.
When a visitor asks where to stay, eat, and go, the answer names your partners, not your logo. We score up to 100 of your partners at no extra cost and counsel each one on their own card. The co-op is a separate, optional program for partners who want deeper one-on-one guidance.
What every enrolled partner gets
Their own scorecard
Each partner gets their own card on the same published rubric the destination is scored on, refreshed on the same monthly run.
Their own counsel
We read the scorecard with the partner and walk their ranked priorities. That consulting is included too, not billed separately.
Rolled up for the DMO
You see the ecosystem average and coverage in your own board view without opening a hundred scorecards.
An example scorecard
This is what a partner opens.
Pick a partner type and read their card the way they read it. A partner session sounds different than a board session: your Google Business Profile has last season's hours, your Wikipedia entry never mentions the wing you unveiled in spring, your menu lives in an image nothing can read. Plain findings, and the one thing to do about each.
Prepared for
Harbor House Inn
Hotelier, enrolled March
You're part of how visitors picture this place. Here's how AI is telling your story right now, and what we'll work on with you next.
644 pts this monthDeveloping
Needs attentionDevelopingEstablishedLeading
Same rubric as the destination score, same published methodology, variance band ±1.
AI perception
59
Site readability
71
Citation footprint
62
What we found, and what to do about it
- 1
Your Google Business Profile still lists last season's front desk hours
Do this: Update hours, amenities, and the pet policy in the profile
+6 to +9 ptsFront desk manager - 2
Three assistants describe your pet policy wrong because your site only shows it in a PDF
Do this: Put rates, policies, and amenities on the page as readable text
+4 to +6 ptsYour web team - 3
You're missing from the two local lodging guides your comp set gets cited from
Do this: Get listed and keep the listing current
+3 to +5 ptsZertura and your team
Sample figures for illustration. Real cards carry the same fields, the same variance band, and the verbatim AI answers behind every finding.
How enrollment works01 02 03 04
Enroll
You choose which partners join. Hoteliers, short-term rentals, attractions, restaurants, local businesses and retail, and festival and event planners.
Score
Each enrolled partner gets their own readability and perception scorecard on the same published rubric.
Rank
Their priorities come back ranked by what actually moves their number, not a generic checklist.
Work it together
We read the scorecard with them and work the list. Their team makes the changes on their own property.
What the co-op actually means
Measurement and the scorecard read are already covered for every enrolled partner. The co-op is a separate, optional program: deeper one-on-one strategic counsel, sitting with a partner to guide what they adjust, correct, and publish, and educating their team so they can keep doing it. We don't produce the work for them. Their team executes, with us alongside them.
Included with enrollment
Covered by the DMO platform fee
- Partner scorecard and monthly refresh
- Ranked priority list with point estimates
- A working session on their own card
- Ecosystem roll-up in the DMO board view
Optional, separate program
Co-op strategic counsel
- One-on-one counsel on the partner's own card
- Guidance on what to correct on their site and listings
- Education on how AI reads their content, in plain terms
- A working plan their own team executes, reviewed with us
A partner can stay on the included tier forever and still see their score improve by working their own list. The co-op exists for the partners who want us alongside them while they do it.
Three numbers that carry the ecosystem story
Partner performance rolls up, so you can speak to the whole community without opening twenty scorecards.
Partner Ecosystem Health
One rolled-up read on how the destination's enrolled partners are performing together.
Enrollment Coverage
How much of the partner base that shows up in trip plans is actually being measured.
Enrolled Partners Average
The average score across enrolled partners, tracked month over month against the destination.
Who belongs in the ecosystem
Any partner whose name shows up in a trip plan. Enrollment is free to the partner, which makes it an easy yes at a board table and at a hotel sales desk, and it gives your partner development team something real to offer.
- Hoteliers
- Short-term rentals
- Attractions
- Restaurants and dining
- Local businesses and retail
- Festival and event planners
Bring your partners into the answer.
We'll walk a live partner scorecard, show you how the roll-up reads in your board view, and explain how the optional co-op works.
Book a demo