The planning moment leaves your site
Your website is where you tell the destination's story best, and it's the one place a visitor can't ask that story a question.
NewFounder's rate availableBuilt for DMOs
Your website's own AI trip planner, in your look and your voice.
Visitors already plan trips by asking AI assistants. Zertura Guide brings that conversation home to your website. It's a trip-planning assistant built for destination marketing organizations, with its own character, your brand voice and your partners' real listings, turning what a visitor loves into a day-by-day itinerary in a few taps. Visitors who opt in take the conversation with them by text, with recommendations and reminders from your mascot while they're in your destination, and every conversation comes back to your team.
Visitors are asking. The question is where.
Visitors have learned to plan by asking. They type a whole paragraph into ChatGPT, Gemini or Google AI Overviews, take the answer and start booking. Most of those conversations happen somewhere other than your website, with an assistant answering from whatever it found on the open web, and nothing it learns comes back to you.
Bolted-on chat looks bolted on
A generic chat bubble in someone else's colors, a stock icon and a script that sounds like a help desk. Visitors notice, and so does your brand team.
The questions never reach you
What visitors ask is the best content research you'll ever get. When the chat runs on a vendor's terms, those questions rarely come back to your team in a form you can use.
Native to your site, from the first hello.
Zertura Guide is a trip-planning assistant that lives on your destination's website and looks like it always has. Your colors, your fonts, your header. A character designed with your team, speaking in your brand voice, recommending your partners from your own listings and pointing visitors to the stories you've already published. It installs with a single tag your web team adds, whatever your site is built on.
Concierge by Text
The conversation goes with them, straight to their phone.
Once a visitor opts in, the conversation moves from your website to their text messages. They text your mascot at your destination's own local number for the whole trip, and it answers in your voice, with your listings.
Recommendations while they're here
Where to eat tonight, what's on this weekend, what to add to tomorrow, drawn from your own listings and events.
Reminders that keep the plan going
Gentle reminders for the plans they made, so the itinerary they built on your website becomes the trip they take.
A conversation that keeps going
Visitors text a question any time during their trip and pick up right where they left off, on their phone.
Works on every phone
Regular text messaging, with no app to download. We set it up and run it for you.
Texting starts only when a visitor opts in, and they can stop any time.
Everything it does for your destination
A character of your own
Your own avatar, designed with your team: a mascot, a local personality, a character visitors remember. You shape how it looks, how it moves and what it's called.
Your brand voice
It talks the way your destination talks, warm, local and current. Every line is shaped with your team before it ever greets a visitor.
A trip planner built in
Visitors tell it what they love, who's coming and how long they're staying, and it builds a day-by-day itinerary from your real listings, events and stories. It also runs as a full trip planner page on your site.
Straight to their text messages
Visitors who opt in take the conversation to their phone and text your mascot all trip long for recommendations, reminders and answers.
Itineraries at a tap, on any device
The plan is ready in a few taps, on a phone in the car or a laptop at work, and visitors can send it to their inbox or their phone to take with them.
Your partners, recommended fairly
Recommendations come from your own partner listings, refreshed on a schedule and rotated fairly, so every partner gets its turn and you can see who was shown.
Every conversation, readable
Your team can read every conversation, search them by topic and see exactly what visitors asked and what they were told.
Questions that shape your content
When a visitor asks something your site doesn't answer yet, it says so honestly and adds it to your list of questions to answer, with a recommendation for each. That's your next content calendar, written by visitors.
Reporting for your team and your board
Conversations, top interests, open questions and the partners shown, reported each month in your Zertura dashboard and ready for your board.
A stronger website
Your website becomes the place visitors plan. Guide points them to the stories you've already published and offers your eNewsletter and visitor guide, with consent built in.
Your team's view
Every conversation, in one view.
Conversations, trips planned, what visitors asked and the questions your listings could not answer yet, read by your team and reported each month in your Zertura dashboard.
Walkthrough
See it in action.
Watch Slopy plan a trip from a visitor's first question to a finished itinerary, then see the conversation land in your team's view.
The Destinationville walkthrough
Message us and we'll send you the full walkthrough.
Made for destinations, made to look like yours.
Most chat on destination websites arrives as a widget from somewhere else. Zertura Guide is built by destination people, around how a DMO works: partners, seasons, visitor guides and a board that wants to see what's working.
I'm Slopy, and I rep the slopes at Destinationville. Who would rep yours?
- Your look, your character and your voice, set with your team
- Your own listings, stories and events, refreshed on a schedule
- Visitors who opt in keep the conversation going by text, all trip long
- Every conversation and every open question, readable by your team
- Monthly reporting beside your AI visibility and perception readings, in one dashboard
- Honest answers: when it doesn't know, it says so and tells your team
Two sides of the same visitor question.
DAVI™ shows what the AI assistants tell visitors about your destination before they reach you. Zertura Guide answers them once they arrive and shows you what they asked. Together, you see the whole planning conversation, off your site and on it.
New
Now open to founding partner destinations
A new solution, with a founder's rate.
Zertura Guide is new, and it's open now to founding partner destinations at a founder's rate. Each guide is shaped together with your team, from the character and the voice to how it fits your site, so our first conversation is about what you want your visitors to experience.
Message us about the founder's ratehello@zertura.com
Questions we hear first.
Let's design your destination's guide.
Tell us about your destination and the visitors you want to welcome. We'll show you what your guide could look like and walk you through the founder's rate.
Message usPrefer to talk it through? Book an introduction call.
