Zertura

Where AI assistants lookfor your destination

Before an AI assistant answers a visitor, it draws on two things: your website, and the outside sources it trusts about destinations. This scan checks both. Enter your website and see what the assistants can reach, read and find, in about two minutes. The scan is offered at no cost to destination marketing organizations.

What the scan checks

  • Can AI crawlers reach your website? We compare the policy your website publishes for AI crawlers with what we observe when each one knocks.
  • Is your website in the open web archive? We count how the public Common Crawl archive recorded your pages, and how many visits it recorded as refusals.
  • Can they read what they find? We read your homepage and your main things-to-do page the way a crawler that does not run JavaScript sees them, and check the structured data that tells AI what each page is.
  • Does your destination show up where they look? We look for your destination in Wikipedia, which AI assistants cite for the basic facts about a place, and in Wikidata, the structured record many AI tools use to confirm which website is official.

Start your scan

We will show your findings here and email you a copy.

Your findings arrive here.

The website visitors use to plan a trip to your destination.

We use these details to send your findings and to follow up about them. We never sell them. The scan reads only public pages and public sources, and it does not store the content of your website. Read the Privacy Policy.

One checks the inputs. One checks the answers.

The scan looks at what AI assistants draw from. The workbook looks at what they say. Both come at no cost. Most teams start with the scan, then run the workbook with their team.

For DMOs, at no cost

Destination Source Scan

A resource for DMOs, at no cost: pop in your website address and see what AI assistants can reach, read and find about your destination. Two minutes, no login, findings in plain words.

Takes
About two minutes
You need
One website address
You get
Findings marked Solid, Thin, Not found or Turned away, each with the fix

You are here

Guide and workbook, at no cost

Algorithmic Audit Kit

At no cost: the guide plus a ready to go Excel tally sheet, so your team can ask ChatGPT, Perplexity and Google AI Mode the questions your visitors ask, and score what comes back.

Takes
One afternoon with your team
You need
The guide, the workbook, and your team
You get
Two numbers, Presence and Accuracy, plus the answers word for word
Get the kit

The scan shows why AI assistants might be missing you. The workbook shows whether they are. The AI Visibility Snapshot is the measured reading, with its evidence grade printed, and our team walks you through it. Book a Snapshot conversation

What it does not do

The scan does not ask any AI assistant anything, so it cannot tell you what they say about your destination. It shows the inputs, which is where most fixes start.

See what the assistants can reach

One website address. About two minutes. Your findings on this page and in your inbox.